Vision Statement
We aim to be the most favored, trusted, and standard leading food service group and food taste for our customers.
Mission Statement
Our mission will focus on four important key aspects to achieve our vision:
Customer
Food Development
Human Development
Community.
1- Customer: We passionately serve our CUSTOMERS with unique and unforgettable dining experience by providing food quality, friendly and excellent service to ensure the need of our customers.
2- Food Development: We passionately research, develop and upgrade our food menu by focusing on:
Taste: Our expert and professional chef use quality ingredient to ensure delicious food for our customers.
Food Production: We use Good Hygiene Practice and Good Manufacturing Practice. We always care our customer’s health.
3- Human Development: We passionately treat our employee with respect. We aim to build and develop them to reach their potential and promote a culture where everyone’s contributions are valued and appreciated.
4- Community: We positively operate and contribute in a sustainable way to our Society and Environment.
Core Value and Corporate Culture
The company has the goal that all employees share the same belief in the best way to work together towards our common goals. The company set out to determine certain core values or behaviors which would be the standard for all employees to maintain in order to achieve the goal and vision of company. The executive committee agreed and specified the set of core values as follows:
Customers experience
We CARE to serve all customers with passion and respect
All for one
We CARE to collaborate with our team for a common goal
Restaurant Excellence
We CARE to develop our capabilities to become the best in food business
Entrepreneurial spirit
We CARE to inspire an ownership spirit for all of our staff.